Branding is a way of assigning a distinct identity to your products or services. It helps customers to distinguish your offerings with that of your competitors. A typical branding strategy focuses on colours, messages, personality, design and more. Since the outbreak of the pandemic, businesses have been leveraging the power of digital technology more than ever. Note these 6 important brand trends for 2021, noted by a reputable marketing agency Parramatta:

Chat Bots:

As customers turn to digital stores for making purchases in the recent times, chat bots on websites have become increasingly popular. Powered by artificial intelligence, chat bots are a computer program that can understand spoken or written language. It is meant for answering your customers’ questions without human intervention. This way, people can get the information they want on time, any time.

Dark Mode:

Dark mode has been taking the world of apps and websites by storm. Everything from operating systems to social media networks have enabled dark mode in their user interfaces. The dark shade reduces eye strain, so users can continue to view and interact with your content more comfortably, especially at night or in dark environments. Dark mode in web design Parramatta is worth implementing for your website too.

Online Forums/Communities:

Online community websites and apps – such as Discord and Reddit – have become a favoured destination for like-minded individuals to share their thoughts and opinions on their favourite brands. This is a great place for your company to seek feedback from your targeted audience, based on which you could improve your products and services. By listening to what the community thinks of your brand (or your competition), you could find ways to strengthen your reputation and credibility.

Social Media:

With the help of a marketing agency Parramatta, brands continue to take advantage of all the benefits social media offer. Due to the pandemic, various customers lean on social media to ask queries, address their concerns, or casually communicate with brands. Social media marketers will convey your brand’s messages with the community using attractive visual content.

Immersive Technology:

Technology has been introducing new products and solutions to improve people’s lives. Most of us have already observed the amazing capabilities of new and popular tech including augmented reality (AR), virtual reality (VR), artificial intelligence, wearable devices, smart speakers, and more. See how you can utilise any of these to supercharge your brand. For instance, you can design AR/VR apps for supported smartphones and wearables, to offer a more immersive experience of your products for customers.

Responsive Web Design:

Your website is your online storefront that customers visit to learn more about your brand. Therefore, do everything you possibly can to make your site speedy, responsive, and easy to interact. Discuss with web design professionals to optimise your website and improve its SEO.

Stay ahead of the game with these branding trends for 2021. If you need more assistance, contact an expert advertising agency in Parramatta today.